Nutrition, in plain English

Know what's really in your food.

You shouldn't need a science degree to eat well. Here's the honest picture — how much of our food is built in a factory, what real food actually does for your body, and the myths worth throwing out.

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The reality on the shelf

Why it's so hard to find real food right now — by the numbers.

~70%of the U.S. food supply is made up of foods considered ultra-processed
55%of the average American's daily calories come from ultra-processed food
62%of what kids (age 1–18) eat, by calories, is ultra-processed
25–35gof fiber a day is the target — most Americans get about half

Figures from CDC (2021–2023 data) and Johns Hopkins Bloomberg School of Public Health, 2025. "Ultra-processed" follows the NOVA definition — see Real vs. Fake.

So roughly 2 of every 3 items in a typical grocery store are ultra-processed. That's not your fault — it's how the shelves are stocked. The goal of this site is to help you find the other third, and make the most of it.

What real foods actually do for you

A quick chart of everyday real foods and the nutrition they bring to the table.

FoodStar nutrientsWhat it helps with
Leafy greens (spinach, kale)Fiber, potassium, folate, vitamin K, nitratesBlood pressure, heart, bones, eyes
Beans & lentilsPlant protein, fiber, iron, magnesiumSteady blood sugar, fullness, gut, budget protein
OatsBeta-glucan (soluble) fiberLowers LDL cholesterol, steady energy
BerriesFiber, vitamin C, flavonoid antioxidantsHeart, blood sugar, brain
Fatty fish (salmon, sardines)Omega-3s, vitamin D, proteinHeart, brain, inflammation
EggsComplete protein, choline, B12Fullness, muscle, brain
Sweet potatoesVitamin A, potassium, fiberBlood pressure, eyes, immunity
Plain yogurt & kefirCalcium, protein, probioticsBones, gut, blood pressure
Nuts & seedsHealthy fats, magnesium, vitamin EHeart, blood pressure, satiety
Cruciferous (broccoli, cabbage)Fiber, vitamin C, sulforaphaneImmunity, cheap volume, gut

Search foods by a health goal →

Nutrition myths vs. facts

Marketing has muddied the water. Here's the straight version.

Myth

"Fresh is always more nutritious than frozen or canned."

Fact

Frozen fruits and veggies are picked ripe and frozen fast — often just as nutritious, cheaper, and less wasteful. Canned beans and fish are excellent too (rinse to cut sodium).

Myth

"Eating healthy has to be expensive."

Fact

Some of the most nutritious foods are the cheapest: oats, beans, eggs, cabbage, carrots, frozen berries, canned fish. See our budget guide.

Myth

"'Natural' and 'made with real fruit' mean it's healthy."

Fact

Those words are barely regulated. Read the ingredient list, not the front of the box — that's where the truth is.

Myth

"All fat is bad for you."

Fact

Healthy fats from fish, nuts, seeds, olive oil, and avocado support your heart and brain. The fats to limit are trans fats and heavily processed fried foods.

Myth

"Carbs make you gain weight."

Fact

Whole-food carbs (oats, beans, fruit, sweet potato) come with fiber and keep you full. It's the refined carbs and added sugars — soda, white bread, sweets — worth cutting back.

Myth

"A 'superfood' or supplement can fix a poor diet."

Fact

No single food is magic. A varied plate of real foods beats any pricey powder — consistency wins.

Cook it safe

Real food is only good for you if it's handled safely. USDA safe minimum internal temperatures:

FoodSafe internal tempNote
Chicken & turkey (all)165°F (74°C)Check the thickest part with a thermometer
Ground meat (beef, pork)160°F (71°C)Burgers included
Beef, pork, lamb (steaks/roasts)145°F (63°C)Then rest 3 minutes
Fish & shellfish145°F (63°C)Flesh opaque and flakes easily
EggsCook until firmDishes to 160°F
Leftovers & reheating165°F (74°C)Refrigerate within 2 hours

4 kitchen habits

  • Clean: wash hands 20 seconds; rinse produce under running water.
  • Separate: keep raw meat away from produce; use a different cutting board.
  • Cook: use a food thermometer — color isn't reliable.
  • Chill: fridge at or below 40°F; don't leave food out over 2 hours (1 hour if it's hot out).

Wash the right way

  • Rinse fruits & veggies under running water — no soap (it leaves residue).
  • Scrub firm produce (melons, potatoes) with a clean brush.
  • Don't rinse raw chicken — it splashes bacteria around your sink. Cooking kills it.
  • Dry produce to remove more germs.