Just the facts

What they don't put on the front of the box.

No fear-mongering, no guessing — just documented facts so you can decide for yourself. We name ingredients and practices, not companies.

Allowed here, banned there

Some additives common in U.S. food are restricted or banned in the EU, UK, Canada, or Japan. The reason is largely regulatory philosophy: the U.S. tends to allow ingredients until proven harmful, while the EU takes a precautionary approach.

AdditiveWhere you'll find itStatus elsewhere / concern
Potassium bromateSome breads, buns, baked goodsBanned in EU, UK, Canada, Japan; classified a possible human carcinogen
Titanium dioxideWhitening in candy, frosting, some cheeseBanned as a food additive in the EU (2022) over possible DNA damage
Red Dye No. 3Some candy, gummies, snack cakesCaused thyroid tumors in lab rats; FDA revoked its food use (makers have until 2027)
BHA / BHTPreservatives in cereals, chips, packaged foodsRestricted in parts of the EU; under review as possible carcinogens
AzodicarbonamideDough conditioner in some breadsBanned in the EU and Australia; the "yoga-mat" chemical
rBGH / rBSTSome conventional milk (growth hormone)Banned in the EU, Canada, Japan over animal-health concerns
How to sidestep them without a chemistry degree: the same red-flag rule from Real vs. Fake works — the shorter and more recognizable the ingredient list, the less likely these are in it. Whole, single-ingredient foods have none.

What people are fed up with

Common, well-documented frustrations Americans voice about our food system.

🏭 Too processed

Around 70% of the food supply is ultra-processed, and it fills the center aisles — making the "real" third harder to find and often more expensive.

💸 Health costs more

Fresh produce and quality meat can cost more per calorie than processed food, so eating well can feel like a luxury instead of a default.

🏜️ Food deserts

Many neighborhoods have corner stores and fast food but no full grocery — real food isn't even within reach without a car.

🔬 Hidden additives

Long ingredient lists, dyes, and additives that are restricted in other countries leave people distrustful of labels.

🍔 Engineered cravings

Ultra-processed foods are designed to be hyper-palatable — easy to overeat, hard to stop.

🌽 "What is this, really?"

Concerns about how food is grown and raised — heavy pesticide use, and industrial meat production — push people toward knowing their farmer.

Why fast food is such a bad deal

Not a lecture — just what the research consistently shows about eating it regularly.

What it does

  • Very high in calories but low in real nutrients
  • Loaded with added sugar, refined carbs, and salt
  • Trans/saturated fats raise "bad" LDL, lower "good" HDL cholesterol
  • Spikes blood sugar and blood pressure; drives inflammation
  • Regularly replaces nutritious food → weight gain, type 2 diabetes, heart risk over time

Put it in numbers

  • The American Heart Association suggests a cap of about 6–9 tsp of added sugar a day. A single 12-oz soda has roughly 8 tsp — and little else.
  • One fast-food cheeseburger + large fries can carry about 8g of saturated fat — around a third of a day's recommended max in one meal.
  • High-salt meals push blood pressure up, raising stroke and heart-disease risk.

The fix isn't perfection. Even swapping a few fast-food meals a week for simple home cooking (beans, eggs, frozen veg, oats) adds up fast. See the budget guide.

Seafood: do's & don'ts

Fish is some of the healthiest food there is — but bigger, longer-living predators build up more mercury. Aim for 2–3 servings (8–12 oz) of low-mercury fish a week.

Best (low mercury)

  • Salmon (especially wild)
  • Sardines
  • Trout & Atlantic mackerel
  • Shrimp, scallops, clams, oysters
  • Cod, haddock, flounder, tilapia
  • Canned light tuna (in moderation)

So-so (limit)

  • ~Albacore ("white") tuna — 1x/week
  • ~Halibut, mahi-mahi, snapper
  • ~Sea bass, grouper

Avoid (highest mercury)

  • Shark
  • Swordfish
  • King mackerel
  • Tilefish (Gulf of Mexico)
  • Bigeye tuna
  • Marlin & orange roughy

Especially important for pregnant/nursing women and young children. Based on FDA/EPA advice and published mercury data.